( Introduction )
A campaign for Ilford Photo to promote analogue photography and the printing process to culturally sophisticated, yet anxious individuals.
![Negative to Positive Logos Iterations](https://cdn.prod.website-files.com/63595e338696534d436fa77c/6378f4be03cd696c9fe31223_Negative%20to%20Positive%20Logos%20Iterations.png)
![Negative to Positive Logo Mockup with textured background](https://cdn.prod.website-files.com/63595e338696534d436fa77c/63627df7d15493b3d26a92a8_Negative%20to%20Positive%20Logo.webp)
( Concept )
Positive change to channel their energy and natural anxieties for the future, towards something more positive.
The campaign’s identity was brought to life through the concept of the process when developing film. The agitating of liquids in the darkroom inspired the visual waves.
![Negative to Positive Brand Assets - Texture of lines](https://cdn.prod.website-files.com/63595e338696534d436fa77c/63627df7fb071686c1c40162_Negative%20to%20Positive_Texture.webp)
![Negative to Positive Poster Series Flats](https://cdn.prod.website-files.com/63595e338696534d436fa77c/63627df70846e14f3c10e7bb_Negative%20to%20Positive_Flats.webp)
![Negative to Positive Sticker Mockup- Stickers](https://cdn.prod.website-files.com/63595e338696534d436fa77c/63627df50c488080303898c0_Stickers---GIF-STcikers-(In-Layers-for-7-Slanted-Stickers)(1).gif)
![Negative to Positive Texture Mockup Background for Stickers - White and Grainy](https://cdn.prod.website-files.com/63595e338696534d436fa77c/63627df62bda9b6ca2c90b99_AU_FG_Texture-7.webp)
![Negative to Positive Poster Mockup](https://cdn.prod.website-files.com/63595e338696534d436fa77c/63627df72bb6c3550bdc7111_Negative%20to%20Positive_Poster%201.webp)
![Negative to Positive Poster Mockup 2 on Window of a door](https://cdn.prod.website-files.com/63595e338696534d436fa77c/63627df71083c8a418ac05aa_Negative%20to%20Positive_Poster%202.webp)
![Negative to Positive Tote Bag Mockup](https://cdn.prod.website-files.com/63595e338696534d436fa77c/63627df7a103659c4543a0ff_Negative%20to%20Positive_Tote%20Bag%201.webp)
![Negative to Positive Tote Bag Mockup](https://cdn.prod.website-files.com/63595e338696534d436fa77c/63627df6138b7c4bfbbb73a6_Negative%20to%20Positive_Tote%20Bag%202.webp)
![Negative to Positive Website Mockup](https://cdn.prod.website-files.com/63595e338696534d436fa77c/63627df79c5de6df7d57bf1d_Negative%20to%20Positive_Website.webp)
![Negative to Positive Billboard Mockup - Underground](https://cdn.prod.website-files.com/63595e338696534d436fa77c/63627df75ad328eca0365fc8_Negative%20to%20Positive_Billboard_1.webp)
![Negative to Positive Billboard Mockup Underground - Red Light](https://cdn.prod.website-files.com/63595e338696534d436fa77c/63627df673d09d1a1be0535b_Negative%20to%20Positive_Billboard%202.webp)
( Credits )
Many thanks to Shillington College for the guidance throughout the course. It was a real joy.